what's in a name?

Remember that famous line:


What's in a name? That which we call a rose 
By any other name would smell as sweet. 

kind of had a crush on Romeo in highschool. anywhoooo... here is my own name-sake:

A Belgian Men's Magazine with the most edgy advertising campaign. Their slogan is "Let us keep on dreaming of a better world" 

Point of sales:

Print Campaign:

Merchandise:

Commercial:

Sexy, edgy, smart.

Must be the name.