Since it's Tuesday, it's another edition of indieBusiness Bites! A new blog series I started a little while ago documenting my journey of
The Creative Business. As many of you know - I attended my very first market last Saturday at Holy Cross School. I was super excited about having my first market stand and dived straight into market preparations and preparings! For today's business blog post I wanted to share some of the lessons that I took away from my very first market - which was a big learning curve!
1. Arrive as early as possible
Make sure you get to the market with plenty of time to set up your stall. Trying to finish up last minute things whilst the customers are starting to arrive will make you feel flustered and overwhelmed. We arrived at the market with
plenty of time to spare - but on arrival, I realised that the table that had been allocated to me in all the email communications between the organiser and the market stall holders, had been taken over by other market stall holders, which was slightly disorientating. My market table had been switched on the day by other vendors to a table right in the corner which I was not expecting. I am not one for confrontation so I just let it go. This may not have had any impact or affect on sales at all, but it did start the day off on a bad note. It may have been avoided if we had arrived even earlier than we did. So make sure you get there
early-early.
2. Know your market, ask questions.
Before you sign up to a market - do some research. Ask the organisers for mini profile of their "expected buyer". Many markets (and particularly markets in the UK) are quite expensive to sign up to - so it is your right to a few questions about the market in general before you sign on. Get an idea of expected foot traffic and the
type of buyer who they most likely expect. If you feel unable to ask these questions to the organisers - then take a trip to the market yourself and gauge the type of crowd who is entering, the type of products they are looking at and the items/things they are buying. Your
assumed buyer may be very different to the
actual buyer.
I got
very excited about my first market and jumped in semi-deep end without really doing much research. Since it was an annual School Christmas Fair that I participated in, I wasn't able to have a look at the market before I signed up and I
assumed the average buyer would be school parents. In reality, the majority of the "buying power" came from the young kids at the school with their little pounds to spend.
3. Cater to the expected buyer
If possible, (and in the creative businesses I would usually say it is) cater your products to the expected buyer. For example, had I known that the mass buying power would come from 8 year old girls (as discovered above), I would have created a MASSIVE SPINNING WHEEL-OF-DEATH GAME and Hello-Kitty-ed the SHIT out of my stall. Let me tell you, that when the buyer is an 8 year old girl - you absolutely
cannot compete with decorative nail-painting and pink-iced-biscuits. 8 year old girls are not interested in (nor should they be looking at) "Love Vouchers" - which include
"professional back massages - with fancy oils" (below).
(love vouchers: 12 per pack, 2 blank for your own messages)
Whilst my products all have very cartoon/fun/childlike imagery, the humour and target market is for an older crowd (see below). And had I known that the mass buyer were young girls, I would have altered my range slightly. This is not to say that you should abandon your product range and make completely new items based on each individual market - but getting an idea of the expected buyer (which comes from asking questions) will help you
get more sales. For example, say you are a baby-bootie knitter, if you know you are going to be at a market which is a Christmas themed affair - why not "grow the size" of your baby booties and knit some epic Christmas stockings?
4. Mock up your table beforehand but know the exact dimensions
Mocking up your table beforehand is essential. You can see how things all work together and how they look when they are placed next to each other. You will also way more easily be able to make sure that there is a spectrum of different priced items available. I am so happy that I mocked my table up beforehand and I was really happy with the way it all came out!
Although, as a "test-run" I set up a table in our spare room across two desks. The size of the two desks together were much bigger than the actual trestle table size - and as such things looked a bit more "bunched together" than they should have been. I also ended up putting my "portfolio board" on the floor - for lack of space - which made it not very visible! Get the exact dimensions!
Also - if you set it up at home and force your husband to remember where everything goes - he will be invaluable in helping you set up your table on the day - since he already has an idea of what should go where. Score. Take pictures of your set up, if you think you may forget!
(left: Portfolio pin board | right: Christmas Gift tags)
5. Engage with customers
This is an obvious one. There were a few people who came over who were very interested in the custom poster designs I had displayed. Of the people that came over - those who I offered information to - ie: "I can do a poster for your whole family, you can use it for personalised greeting cards/present stickers/bedroom decor etc" where those people who picked up business cards and took down my details. Offer people some insight into how your products are created, the processes you use and the services you offer - people love hearing about the creation behind the products.
(above & below: Peace, Love, Doodles art journal book)
6. Don't get disheartened
This is by far, the hardest lesson that I have learnt in my first market endeavour. Anyone who knows me, will tell you right away that I have
very high expectations for myself. And when those (extremely inflated) expectations are not met, I feel let down. Markets are tough. Unlike a specific shop, where people go, to find exactly what they are looking for, markets cater for "the chance buyer" people who
may or may not see something they like, who are there to
browse and be part of the market atmosphere more than anything else. People who come to the market may not necessarily be looking for the things that you are selling. If you think of your own experience of "market shopping", it is very different to your experience of walking into Sainsbury's where you
know you are going to be spending money. So, it's important not to feel disappointed and not to assimilate those feelings with the products, services and goods you produce. Alternatively, find yourself a good husband who buys you a bunch of red roses to say chin up! (If you haven't found yourself one of those and you have a
meh-market day - give me a holler and I will send you some LOVE!)
All in all - it was an awesome first market experience and the things I have learnt from this market which will help me move forward have been invaluable! My main take-away is to find a platform/market that is more suited to my craft. Something like the
Renegade Craft Fair or an
Etsy collaboration show would be a MUCH better environment for me to have my range showcased at! Learning curve for the win!
I am SO thankful for everyone who came to say hi and support!
Kasha from lines of escape (above) wrote such a lovely
write up on her blog! Thank you lovely lady! Also thank you to
Lulu from Berry Diaries and Anna, Shan, Paula and Ryan for all coming to say hi! Muchos muchos gracias! I hope you love your indieBerries goodies!
Also - massive thanks to the fam for their support and to husband...
for all the reasons that you already know <3 br="" nbsp="">
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PS - I have received quite a few emails for price lists of my products and I have already shipped some goodies to far away places - USA, Singapore and a shipment is off to SA this afternoon! My online store is still under construction (and I will be uploading onto Etsy over the next little while- but it all takes time!) So in the meantime, to save myself repeating the same information over email - I will be posting an album today on the
indieBerries Facebook Page with a list of product prices. If you are interested in ordering anything - you can pop me an email at:
che.strawberries @ gmail.com
Shipping prices are dependent on where you live and the products you want to order (weight wise) so get in touch and we can work something out!
